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荔枝與潮玩品牌Koliliko合作，探索多元化線上場景

發(fā)布時間：2022-04-01

以音頻為中心的社交和娛樂平臺荔枝集團(tuán)（“荔枝”）近日與潮玩品牌Koliliko達(dá)成合作，共同探索多元化線上娛樂場景。
 
荔枝與Koliliko合作推出的線上盲盒已在荔枝App多個頻道內(nèi)上線，荔枝將Koliliko旗下盲盒IP“肥柴滿滿”的形象植入到平臺內(nèi)音頻娛樂端互動功能中，開創(chuàng)盲盒IP線上互動場景，旨在為用戶提供多元化的線上娛樂體驗，深受站內(nèi)年輕用戶的喜愛。
 
此次也是荔枝集團(tuán)在盲盒IP內(nèi)容增值方向上的首次合作，以荔枝APP為試點平臺進(jìn)行線上互動場景的多元化探索，助力業(yè)務(wù)模式的創(chuàng)新，拓展優(yōu)質(zhì)內(nèi)容的商業(yè)化。
 
荔枝始終以用戶體驗為中心，不斷豐富和優(yōu)化產(chǎn)品形態(tài)，旨在為用戶提供創(chuàng)新有趣的互動方式，滿足年輕用戶的線上娛樂需求，持續(xù)提升用戶參與度，加強社區(qū)氛圍。未來，荔枝也希望與更多品牌IP合作探索多樣化的線上互動娛樂場景，充分利用雙方優(yōu)勢，實現(xiàn)互利共贏。
 
 
關(guān)于荔枝集團(tuán)
荔枝集團(tuán)打造了綜合性的全球化音頻生態(tài)系統(tǒng)，致力于通過多樣化產(chǎn)品組合滿足用戶對于音頻娛樂以及在線社交的需求，使每個人都能在全球化的音頻生態(tài)系統(tǒng)中通過聲音連接與互動。荔枝公司于2020年1月在納斯達(dá)克上市。
 
Safe Harbor Statement
This press release contains forward-looking statements. These statements are made under the “safe harbor” provisions of the U.S. Private Securities Litigation Reform Act of 1995. Statements that are not historical facts, including statements about the Company’s beliefs and expectations, are forward-looking statements. Forward-looking statements involve inherent risks and uncertainties, and a number of factors could cause actual results to differ materially from those contained in any forward-looking statement. In some cases, forward-looking statements can be identified by words or phrases such as “may”, “will,” “expect,” “anticipate,” “target,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. Further information regarding these and other risks, uncertainties or factors is included in the Company’s filings with the Securities Exchange Commission. All information provided in this press release is as of the date of this press release, and the Company does not undertake any duty to update such information, except as required under applicable law.
 
For investor and media inquiries, please contact:
In China:
LIZHI INC.
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Tel: +86 (20) 3866-4265